Finding a niche in the skateboard market is a great way to launch your skateboarding entrepreneurial journey. It offers a unique opportunity to build a successful business by identifying and developing niche products. This guide outlines essential steps to help you pinpoint a promising niche product. Thriving in the skateboarding industry demands thorough research, a …
Throughout my early skateboarding days, I would regularly read through skateboard magazines. One brand kept appearing from issue to issue: World Industries. They were known for iconic designs like the Flame Boy and Wet Willy skateboard decks. Back then, it was pretty rare for skateboard deck companies to have skateboard shoes under the same brand; …
World Industries: A Case Study in Skateboarding Brand Management Read More »
In a surprising move that has become one of the biggest news stories this month in the skateboarding world, the Nidecker Group announced the strategic acquisition of Sole Tech’s prestigious shoe brands: éS, Etnies, Emerica, and ThirtyTwo. This move marks a major shift in the action sports industry, as Nidecker strengthens its market position by …
Nidecker Group Expands Portfolio with Acquisition of Sole Tech Brands Read More »
How to Start a Skateboard Company with Low Capital in 2024? Starting a skateboard company can be a fun adventure, especially for those passionate about skateboarding in general. However, the prospect of heavy initial investments can be daunting and might be intimidating for some. Fortunately, with the right approach, you can embark on this entrepreneurial …
How to Start a Skateboard Company with Low Capital Read More »
In the business world of retail, especially in specific areas like skateboarding, employee incentives are crucial. This blog, based on industry practices and my personal experiences, looks at how well-planned incentives can improve performance and create a better workplace in skate shops. A motivated and engaged employee is key to business success. Incentives play an …
Skate Shop Rewards: Incentives For Staff Members Read More »
Skate shops play a pivotal role in the skateboarding community, not just as retailers of skateboard products but also as a place for all skateboarders. Beyond selling skateboards and related accessories, offering skateboard lessons has become an increasingly popular strategy to boost business. This initiative not only enhances customer engagement but also opens additional revenue …
How Skateboard Lessons Can Drive Revenue Growth for Skate Shops Read More »
Strategy Amidst Market Challenges and Layoffs In recent years, Vans Footwear, a renowned skateboarding shoe brand under the VF Corporation umbrella, have faced significant business challenges. From ongoing layoffs to fluctuating sales, especially in crucial markets like China, the brand’s journey through these turbulent times offered key insights into adapting business strategies in the face …
Fairman’s Skate Shop: Acknowledging Its Influence On East Coast Skating For nearly half a century, the East Coast has been home to one of its oldest and pioneering skate shops, a home for Pennsylvania skateboarders and a testament to the enduring spirit of the skateboarding community. Established in the spring of 1977 by the visionary …
Teaching skateboarding is a great way to share your passion for skateboarding, help others gain confidence, and earn extra income with minimal initial investment. How to start offering skateboard lessons? Potential Earnings as a Part-Time Skateboard Instructor The earnings from teaching skateboarding can vary, with part-time instructors averaging around $500 per month based on the …
Side Hustles in Skateboarding: Skateboard Lessons Read More »
Es Footwear Story Es Footwear’s story within the skateboarding industry is a captivating tale of pioneering spirit, market adaptation, and a strategic return to form. Founded in 1995 by Pierre André Senizergues, a visionary leader in action sports footwear and former freestyle skateboarding world champion, Es emerged to fill a critical void: the need for …
Skate Companies Went Out and Comeback: Es Footwear Read More »